Our story

Born in South Africa and raised by local craftsmanship, Simply Child is the trendy brand that offers beautiful designs matched with the quality and safety that you’d expect for your little one. The collection was inspired by my own three  boys and my experience of what a mom really needs to raise kids in the most caring environment.

Raising kids also means supporting the future of the country we are part of, and supporting local industries is paramount to the future of all our children.

At Simply Child we focus on creating a contemporary space with a variety of modern prints and décor pieces. We want your nursery or kids room to be a room you can love as well!

As a mother of three I have come to the the realisation that in living with boys, I will never find the toilet seat anything but up, and my fridge will always be empty, but I couldn’t imagine life any other way. I’m passionate about my work, dedicated to my kids like any mother is, and spend my days bouncing between school lifts, brainstorming new ideas for Simply Child, beach visits, ice-cream consumption and product development.

I hope you enjoy your shopping and decorating experience with us!

– Lindsay Lloyd